I'm Yulia, UI/UX designer
specializing in eCommerce
I’m Yulia, a product-oriented UI/UX Designer with 8+ years of experience designing SaaS and eCommerce solutions that balance business goals and user needs.
Skilled in UX strategy, prototyping, and design systems, with a proven track record of leading design teams and improving key product metrics such as conversion, retention, and customer satisfaction.
I worked on projects for education, healthcare industries, management platforms, SaaS products, and design systems.
With expertise in e-commerce, I help businesses grow through UX audits – identifying usability issues and turning them into improvements that boost conversions and enhance customer experience.
I’m based in Kraków, Poland 🇵🇱, having previously lived in Ukraine 🇺🇦.
My Accomplishments:
1. Led UX design for a SaaS eCommerce website builder.
Designed a scalable platform used by 50+ companies, resulting increase in store conversion rates after launch.
2. Designed 8 responsive e-commerce templates for diverse business needs.
Produced web and mobile app templates, all adapted for SaaS deployment.
3. Developed and maintained a design system.
Developed and maintained a design system of 120+ reusable components improving design efficiency by ~35%.
4. Created custom designs for 50+ eCommerce websites & mobile apps
Delivered end-to-end product design for B2C and B2B markets. Projects generated measurable business results, such as +25% user retention and -15% cart abandonment.
5. Conducted 25+ UX audits for eCommerce platforms
Performed heuristic evaluations, competitor benchmarking, and analytics reviews that uncovered critical usability issues. Recommendations led to 20–40% improvement in task completion rates.
6. Helped multiple eCommerce clients increase conversion rates through UX optimization and checkout. redesigns.
Why Me:
I’m a product-minded UI/UX Designer who understands how design impacts business outcomes. My experience in SaaS, eCommerce, and UX strategy allows me to create scalable systems and measurable improvements in user experience. I combine design thinking, analytics, and leadership to deliver products that grow and evolve with their users:
1. Experience & Expertise: 8+ years in UI/UX design with deep specialization in e-commerce, SaaS, and mobile apps;
2. Full-cycle product design experience, spanning research, user flows, interface design, and scalable design systems;
3. Adaptable and proactive, eager to master new tools and methods while solving problems efficiently;
4. Proven cases of increasing conversion rates, reducing bounce rates, and improving usability;
5. Combining UX research, analytics, and visual design using proven methodologies (Design Thinking, RICE, CJM);
6. Experience in leading design teams, mentoring, and building efficient workflows.
7. Working closely with developers, product managers, and stakeholders to align vision and execution.
Education:
1. IxDF – The Interaction Design Foundation – September, 2025
AI for Designers
2. IxDF – The Interaction Design Foundation – September, 2025
User Research – Methods and Best Practices
3. Projector Institute – January – May, 2024
Ux Design – Medium
4. Coursera – 2023
Ux Design
5. Udemy – 2020
HTML, CSS
6. Beetroot Academy – 2017
UI/UX design
